Marketing Mix for Manchester United Product Essay -- Business Manageme

merchandise Mix for Manchester unite Product A massive sports store selling Manchester united.IntroductionMarketingStrategic marketing defined by Stevens, Loudon, Wrenn, and Warren(1997).Consisting of the complete plan for the accomplishments of the ecesiss mission statements and stated objectivesAnd by Hiebing and Cooper (1995)Marketing strategy is a statement detailing how an someonemarketing objective will be achieved, and describes the method foraccomplishing the objectiveWhereas market strategies are a system designed to help make thedecisions that will piddle a fit between your organisations goals andresources and ever-changing market opportunities (Gray 1991).Manchester UnitedA massive and possibly the richest club in world football today,Started off in 1878, as a small township club originally calledLancashire and Yorkshire Railway Newton Heath. Became professionalin 1885 and adopted Manchester United in 1905.Marketing Mix for Manchester UnitedProduct* tremendously Succ essful European football aggroup.* A massive sports store selling Manchester united products (e.g. footballs boots, lunchboxes team kits etc...).* The personal images of being a sweet team so making the supporters believe they are winners.* The game experience including, food, drink, entertainment before and at fractional time and the match).* Images of idols. E.g. idol to kids is Wayne Rooney, older times Bobby Charlton or Eric Cantona.* M.U.T.V. A television station on sky giving fans an insiders view to the clubs history, present and prox goings on.* M.U. finance. A selection of credit cards, insurances, savings, mortgages and loans.* M.U.... ...n to turn back compatibility of its recommendations with EU law.Strengths Large Fan base Large facilitated club stadium Constant income from tickets to kits to insurance Have partnerships with study brands such as Nike, Vodaphone and Budweiser.Weaknesses Many fans detain abroad and cannot attend games regularly Are Manche sters products such as insurance market orientated? Losing fans to ChelseaOpportunities To crap the fan base of USA and part of Asia partnerships could lead to bigger market share Young idols appearing which most kids want to copy. E.g. Wayne Rooney Wage cap moer some clubs cant bear up under certain players Team can attract big name playersThreats Chelsea Peter Kenyons move to Chelsea Real Madrids control over Asia No longer having David Beckham Britains scotch slow down Marketing Mix for Manchester United Product Essay -- Business ManagemeMarketing Mix for Manchester United Product A massive sports store selling Manchester united.IntroductionMarketingStrategic marketing defined by Stevens, Loudon, Wrenn, and Warren(1997).Consisting of the complete plan for the accomplishments of theorganisations mission statements and stated objectivesAnd by Hiebing and Cooper (1995)Marketing strategy is a statement detailing how an individualmarketing objective will be achie ved, and describes the method foraccomplishing the objectiveWhereas market strategies are a system designed to help make thedecisions that will create a fit between your organisations goals andresources and changing market opportunities (Gray 1991).Manchester UnitedA massive and possibly the richest club in world football today,Started off in 1878, as a small town club originally calledLancashire and Yorkshire Railway Newton Heath. Became professionalin 1885 and adopted Manchester United in 1905.Marketing Mix for Manchester UnitedProduct* Hugely Successful European football team.* A massive sports store selling Manchester united products (e.g. footballs boots, lunchboxes team kits etc...).* The personal images of being a winning team so making the supporters believe they are winners.* The game experience including, food, drink, entertainment before and at half time and the match).* Images of idols. E.g. idol to kids is Wayne Rooney, older generation Bobby Charlton or Eric Canton a.* M.U.T.V. A television station on sky giving fans an insiders view to the clubs history, present and future goings on.* M.U. finance. A selection of credit cards, insurances, savings, mortgages and loans.* M.U.... ...n to ensure compatibility of its recommendations with EU law.Strengths Large Fan base Large facilitated club stadium Constant income from tickets to kits to insurance Have partnerships with major brands such as Nike, Vodaphone and Budweiser.Weaknesses Many fans live abroad and cannot attend games regularly Are Manchesters products such as insurance market orientated? Losing fans to ChelseaOpportunities To gain the fan base of USA and parts of Asia partnerships could lead to bigger market share Young idols appearing which most kids want to copy. E.g. Wayne Rooney Wage cap means some clubs cant afford certain players Team can attract big name playersThreats Chelsea Peter Kenyons move to Chelsea Real Madrids control over Asia No longer having David Beckham Britain s economic slow down